promo video production

What Elements Go Into a Great Advertising Video?


Business have long understood the value of advertising as a means of reaching potential customers. Even before the advent of television, savvy owners learned how to utilize video advertising at movie houses effectively. In a age when promotional video production are viewed daily via the Internet, television, and other forms of media, creating the right video for advertising has never been more important. Here are a few elements that must be included if the advertising is to achieve the desired goal.

Tell a Story

In some form or fashion, the advertisement must present a conflict, display what issues the conflict creates, and finally demonstrate how the product will save the day. All of this must be done in a matter of seconds rather than having a half hour to unveil a plot line. In other words, the story has to move at a pace brisk enough to hold the attention of the viewer all the way to the end. If not, the presentation will not get across the point that the consumer must buy the product.



Audience Identification

Targeting specific groups of consumers means thinking about what sort of characteristics the commercial must have in order to make an impact. Who would be most likely to buy the product and find it useful? Creating a consumer profile that includes attention to matters like age, gender, income bracket, and even location will go a long way toward ensuring the content of the video speaks to that group of consumers.

Effective in More Than One Setting

In order to get the most from the commercial, think about the means consumers will use to come across and watch the video. The ideal commercial will look great on a television screen and a desktop computer monitor. If it also looks great on a tablet or a laptop, that helps too. With the increasing use of smart phones to browse the Internet, making sure the commercial is easy to see and hear on those devices will also increase the reach of the video.

Creating the ideal advertising video is not something that happens in an hour or two. It takes hard work and the experience of a professional. Drawing on the talents of those who know how to present a product in the best possible light will make all the difference to the amount of returns the client receives. Take a moment and visit tinkertaylor.tv to learn more about what working with a professional video production company will accomplish. After looking at some of the samples of past work, there is a good chance that the business owner will want to talk with the team at Tinker Taylor and start developing a new commercial.